So I was stewing away in my own broth, not an hour ago, when I got to thinking. Why do movies released on DVD, manufactured here in Canada, dawn the film’s name in both English and French? I’ve never really understood that.
Yes I, of all people, am aware of what it’s like to be excluded. Not matter how unintentional or deliberate it might seem or is. But, better still, I fully appreciate providing both versions of the title is the law of an officially bilingual land.Â
But isn’t something as recognizable as a film’s title, on many more levels than how it’s written, its “brand?”